The belief that augmented reality (AR) is a lesser form of virtual reality (VR) is an inaccurate, yet common, misconception. AR is a valuable, disruptive tool across enterprise business sectors, including logistics and manufacturing. To clarify this notion and shed light on the current and future state of AR, Upskill CEO and co-founder, Brian Ballard recently served as a guest on the SupplyChainBrain podcast.
In his conversation with host, Robert Bowman, Brian differentiates between AR and VR – with AR, the goal is to add information in a real-world context, whereas with VR, the world around us is completely replaced. However, assisted reality – a flavor under the AR umbrella that provides contextual, instructional information in the user’s line of sight – is the most mature market with the most widespread enterprise adoption.
Brian then outlines the two types of early AR technology adopters. The first involves industrial settings where first-time quality is of utmost importance, such as discrete manufacturing. Here, AR can reduce errors, which translates into millions of dollars of savings in industrial applications. The second type of early adopters, Brian says, involve large enterprises who have already invested in the digitization of their manufacturing processes, field service records, other backend databases, and are looking to bridge that information to their workforce.
Looking forward, we will continue to see AR adoption expand in the enterprise, as the pieces of the AR puzzle are finally coming together – including hardware, high-data-rate communication, optics, projection technology and even battery life.
Listen to the full conversation here.