Enterprise AR Will Become Essential to the Creation, Delivery and Service of the World’s Best-known Brands
In the last 12 months, several studies and forecasts from market research firms, like ABI Research, have all pointed to the acceleration of head-worn hardware and adoption of AR in the enterprise. This momentum is only further echoed by PwC who predict that one in three U.S. manufacturers currently use or expect to adopt AR and VR by as early as the end of the year.
We agree – and there are several factors driving this growth. In 2018, we expect that AR solutions will continue to mature. There’s been a ton of momentum already, and as market diversity increases – notably adding smart glasses that are extremely wearable (Vuzix Blade) and intrinsically safe (RealWear HMT-1Z1), in addition to exciting mixed reality device offerings – more use cases will unlock and AR will expand into more verticals.
Along those lines, we expect enterprise AR will move past discrete manufacturing into more consumer-friendly markets, like CPG and retail, where it can continue to serve as the foundation for the future of skilled work. In very short order, household brands like Procter & Gamble, PepsiCo, Colgate and Walmart will be using AR across all the major areas of application from manufacturing to material handling to service and support.
We also believe in 2018, the AR market will continue to be dominated by people who are interested in starting with small pilots. However, some of those who have started their pilots early are converting their initiatives to more meaningful deployments resulting in several hundred users or more, which is creating a first mover advantage for those businesses.
Want even more color commentary? Watch the recorded webinar to get an in depth look at trends and all our predictions for this year.